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The tricky part for businesses adopting beacon marketing is figuring out the sweet spot for a shopper—if a store is going to use a customer’s personal data and interrupt his or her shopping trip, it must be for a good reason. 212 Mark E. Bergen Other Technical & Support Resources Become an Affiliate The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping... Menu 69 RNR Consulting Inc is the best Digital Marketing Agency. We have the services like Digital Marketing, Web design, Web development and many more. Beaconstac supports various beacon hardware options which are found to be best in field tests. The hardware lineup consists of all-purpose indoor beacons, robust long range beacons, pocket beacons and keychain beacons. 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GDestroyNotify notify) Welcome to the Experience Economy Study abroad So for the cutting-edge marketer engaging in proximity advertising, there are a host of issues to consider from both a creative and a compliance perspective, but there is also more to the story: proximity marketing is most effective when integrated into a broader campaign which uses big data across multiple devices and media to further succeed at personalizing advertising to the individual consumer (e.g. by tracking purchase preferences to variable factors such as the time of day) while also gathering data at the same time to improve future campaigns.  Source: U.S Bureau of Labor Statistics BrandingMarketingTourism 67% of the retail time is spent on mobile phones, but it only accounts for 20% of the money spent. M-commerce is yet to boom and is predicted to reach $333 billion by the end of 2021. 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