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To take these pre-developed strategies to the next level, these ICPs and personas can be used to guide the types of platforms you base your mobile marketing campaign on. For example, by knowing what social media channels your target buyer spends the most time on, you can create mobile content optimized for these channels.
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or Jump up ^ Verbeke, Willem; Dietz, Bart; Verwaal, Ernst (2010). "Drivers of sales performance: A contemporary meta-analysis. Have salespeople become knowledge brokers?". Journal of the Academy of Marketing Science. 39 (3): 407–428. doi:10.1007/s11747-010-0211-8.
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