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Brought to you by: Luth Research Quicken Helpline Number : SEP 19 How-To Tutorials Arizona These reports and guidelines highlight the need for consumers to be informed of any data or tracking that they may not expect — for example, interaction with a broad-spectrum beacon that reaches beyond the confines of an affirmatively-downloaded retailer app. Per such FTC recommendations, retailers should also build data security features into any of these tracking services, collect the minimum amount of consumer data necessary to serve the marketing purpose and be aware that if collecting sensitive information (such as health, financial, and children's information), specific additional laws will likely apply. Is this a good business opportunity? 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