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Sales & Marketing Research The Fat and the Thin Smartphones and tablets are becoming increasingly popular tools for communication across all demographics. They are smaller, lighter, cheaper and more portable than computers and laptops. Manufacturers are also responding to consumer demand and developing faster, more powerful and less expensive mobile devices. These developments mean that marketers have a golden opportunity to put their marketing messages into the hands of their consumers, and mobile allows marketers and advertisers to reach a much wider audience by doing so.
This isn’t an encouragement to start dumping your time and budget into mobile advertising, however. As an interruptive tactic, it still suffers from many of the disadvantages of other digital advertising—namely that it doesn’t do much to build trust, and it’s only useful so long as your brand is shoveling dollars into media spend.
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Library All Subjects Smart Antenna being an all in one device: hardware, a combination Bluetooth/Wi-Fi transceiver. The Smart Antenna uses Bluetooth to identify mobile devices including phones and tablets and to push messages to these devices when they are within 300ft (100m). This device also features Wi-Fi to interactively communicate with almost every Smartphone including iPhones within 300ft (100m). Both Bluetooth and Wi-Fi communications with devices direct, free and are measured giving broadcasters access to large amounts of data and information all at no cost to the consumer. The Smart Antenna device can be either powered via a battery with wireless Internet connection, or via a 1m -100m (Power Over Ethernet - POE) cable with internet connection through a modem or router. To further simplify installation, the Smart Antenna is capable of outdoor all weather use.
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It’s free to signup, but you must purchase at least one Gem to submit your application. When you do the math, this brings the total starting cost to $80 plus shipping if you live outside the US.
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Add loyalty program access for mobile users with this handy tool. Create an account with Swipely and let your customers know they should “text to join” your mobile loyalty program. Instead of punch cards or plastic key fobs customers invariably lose, Swipely “works seamlessly with the credit or debit card consumers already have in their wallet,” according to Mashable.
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This article is intended to be used as a quick introduction to BLE advertising, without digging too deep into the details. Below are some pointers for more detailed information on the topic:
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Yet retailers and other marketers using this technology, and harnessing consumer data to tailor their advertising, should bear in mind that they are subject to a complex legal and regulatory framework which revolves around key principles of notice, choice and consent. From marketers' perspective, navigating these requirements poses a unique dilemma: how can they create content compelling enough to convince the consumer to stay committed through the opt-in process to share their data? And perhaps more importantly, how can the marketer stay transparent and give consumers the choice to easily opt-out of data tracking, while still maximizing the chances that they will choose to stay loyal?
06:58 Brasil (Português) Roambi: This allows users to get the latest business intelligence on their phones. Users can import data from an Excel spreadsheet to Salesforce or SAP. Cost: FREE to $99/user/year
Big Nerd Ranch Screencasts Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising, as most of their transactions are done in cash. Enter PlaceIQ and Marketing Evolution. Using PlaceIQ's technology and Marketing Evolution's ROI Brain® software, Wendy's was able to track their sales to particular ads and optimize their spend.
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Healthcare Case Study Automate your mobile marketing so you don’t miss an opportunity. Nearby Notifications helps users to discover what's around them, by surfacing location-specific notifications for mobile apps and websites, with no prior app install required. Using Nearby Notifications, you can:
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Free Online Learning Bluetooth LE support is getting better in every version of Android. It is still not as stable as iOS but its getting there. Most vendors that make BLE peripherals (e.g. Weight scales, Blood Pressure monitors, Glucose Monitors etc) don’t follow the standard Bluetooth LE profiles and add their own specifications to their devices. If you are trying to add support for a real Bluetooth LE device, always ask the device vendor for a sample even if they claim that they follow the standard BLE specifications. The communication flow varies from vendor to vendor.
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