Books. Like movies, people often think of books as selling themselves, but savvy marketers don’t sell books just to sell books, they sell books as marketing tools. Michael Port’s sales manual Book Yourself Solid is a great read for entrepreneurs, salespeople, and marketers, and while I’m sure Port enjoys selling his book, the book is a tool for driving customers to his coaching and speaking services. Although with self-publishing it’s easier than ever to publish a book, there is still the perception that it’s difficult and that only reputable professionals can publish a business book. Publish your own, and even if people don’t read it you can still use it as a form of content marketing every time you’re introduced as “Author of…”
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FAQs 4.3 Criticisms You’ll notice you can also see desktop and tablet stats in the same place. This makes it easy to see how your mobile marketing is performing relative to other types of devices.
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HideTop D 2017-11-08T10:08:46+00:00 NEW YORK (Headquarters) Adam M. Grant 2017 November Flurry is a great source for details of app usage. Its 2018 State of app usage report shows that mobile app usage is growing 6% Year-on-year and shows the growth of apps in some categories like ecommerce which is useful insight for retailers.
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