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Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?” Structure must follow strategy—not the other way around.
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All Consumer Products & Retail The mobile trends series is supported by Samsung. Read more about the Samsung Galaxy here. Considering that most people would rather lose their wallet than misplace their cell phone, it's fitting that the mobile world is quickly becoming a new hub fo...
Design Theory No extra hardware costs - why pay extra when you already have compatible hardware? Collapse All This solution is known as Bluetooth low energy (BLE) beacons, or proximity/nearby beacons for short. Nearby beacons are already used by Macy’s, Target, CVS, Urban Outfitters, or Rite Aid, just to name a few large retailers that have embraced this promising technology that enables retailers to send signals to nearby devices, allowing for hyper-contextualized proximity marketing to users based on their location.
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Evernote is a great tool for organizing all those notes you’re jotting down about your business — as well as your to-do lists. Evernote automatically syncs your data across both mobile and desktop devices, for quick, easy access. Evernote’s business app also makes it easy to store additional media, letting you quickly scan or clip web articles and images. Users appreciate that you can access it or work on your mobile devices even when you’re not online.
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Some social media channels – like Instagram – are designed to be most effective on mobile devices, so do your research as to what content has high levels of engagement on these platforms.
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60 Email Marketing (1) Pitching Contact a rep Reviews: 103 Coding At the top of shared behaviors is media “snacking”—users tune in frequently for short periods of time (such as while waiting in a line), and are quick to change from one usage to another whenever there’s a dull moment. This pursuit of instant gratification (not just for entertainment, but also for completing practical tasks, such as getting information on a product) results in an increased consumption of content—and therefore, more points of contact for marketers.
“Proximity marketing has the power to transform the customer experience, increase brand affinity, and drive sales uplift. Early adopters are seeing remarkable results and generating highly valuable learnings that they are using to optimize future campaigns,” said Hilmi Ozguc, the founder and CEO of Swirl. “For retailers who haven’t yet deployed beacon marketing programs, it should be a top priority.”
Why Settle on us For those businesses that are looking to get their feet wet with mobile, here are some mobile marketing 101 tips to get you moving. They are in chronological order of which I recommend you nail down the first before moving onto the next.
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On the Job Banking After you’ve done all those things to engage your customers, you’ll want to keep an eye on your ROI (return on investment) and tweak your strategies as necessary. There are many ways to do that, starting with the free-to-use Google Analytics, which serves up all kinds of data for you to peruse for your mobile strategy. You can even track the type of mobile devices that access your content the most. There’s also Google’s Mobile App Analytics, if you have one.
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