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Mid East/Africa Seamlessly run proximity marketing campaigns and monitor your beacon fleet centrally from the cloud dashboard. 2012 Jump up ^ Ahmad, R., "Benefit Segmentation: A Potentially Useful Technique of Segmenting and Targeting Older Consumers," International Journal of Market Research, Vol. 45, No. 3, 2003 ; Hague,P.N., Hague, N. and Morgan, C-A., Market Research in Practice: How to Get Greater Insight From Your Market, London, Kogan-Page, 2013, pp 19-20; Goyat, S., "The Basis of Market Segmentation: A Critical Review of Literature," European Journal of Business and Management, Vol. 3, No. 9, 2011, pp 45.54 Bing Ads(11) 304 Animal Welfare Tel:(800)AMA-1150 or uuids string[] Our partnership with the DMA has been extremely valuable for our marketing teams. Their education and training programs enable our marketers to see the latest data-driven research and techniques. 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