Michelle Smith is a freelance writer with a focus on social media and marketing. She can be found typing away on her laptop in sunny Boca Raton, Florida. Michelle welcomes your feedback at michellelsmithwrier@gmail.com.
Customers Today! What type of salary should I expect? "As more people utilize their phone for searching and purchasing online, it's extremely important to focus on the mobile end-user experience," said Cyril Lemaire, managing partner and founder of Traktek Partners. "The way people can find information on your business and interact with your website from their phone is crucial to mobile marketing success."
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Crafting strategies to tap the micro-moments trend benefits the marketers. These involve writing a voice-search friendly content, focusing on micro-moment specific keywords, and even building a business on micro-moment specific trend.
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Small Business Tools LISNR utilizes an ultrasonic, inaudible technology comprised of sound waves that transmit data to devices within a multitude of ranges. Retailers can send offers via sound to nearby devices in-store, and drive customer engagement, loyalty, and sales. Easy to deploy, inaudible LISNR tones don’t require a network connection, WiFi or Bluetooth technology; all that’s needed are speakers & a microphone. Any device enabled with LISNR can receive promotions via tones in real time. Tones can be integrated into backend CRM systems and retail-specific apps to broadcast relevant offers to customers within range. Low complexity, low hassle.
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Beacon technology can also help guide shoppers around a store. Confused customers can lean on this tech to help them find that sought-after widget tucked away on an obscure aisle. And in the future, it may even be used to provide augmented reality experiences, enabling customers to “try” merchandise on without ever having to enter a dressing room.
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