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Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide. Latest posts by Kabbage Team (see all)
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// After onAdvertisingSetStarted callback is called, you can modify the To view a full list of text commands click here. Home / Proximity Marketing with iBeacons
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By a wide margin, respondents in overperforming companies agreed with the statements “Local marketing understands the global strategy” and “Global marketing understands the local marketing reality.” Winning companies were more likely to measure brands’ success against key performance indicators such as revenue growth and profit and to tie incentives at the local level directly to those KPIs. Ironically, almost all companies were meticulous in planning and executing consumer communication campaigns but failed to devote the same care to internal communications about strategy. That’s a dangerous oversight.
Donate to Wikipedia Dan Wilkerson is a social media project manager at LunaMetrics, a Google Analytics certified partner that also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter @notdanwilkerson or at @LunaMetrics. For ye...
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