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It is, to his mind, the true expression of omnichannel and, he points out, has significant implications for programmatic ad serving. adopt the Bluetooth technology early in its lifecycle (Leek and Christodoulidis, 2009). Mobile Marketing Matters Product Landing Pages Institutional Brokerage 297 Data Center Board Yang and Jolly For example, say a user recently purchased a Chromecast. In order to be able to use this brand new device, the user will have to search for the Chromecast app on the Google Play Store and install it. 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