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The Unorthodox Strategy We Use to Come Up WIth Topics For Our Blog | Ep. #738 * OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES Handling excessive mobile bounce rates Read the Mobile Banking frequently asked questions for more information #4 iBeacon works only on iOS and Eddystone only on Android The Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with empowering the media and marketing industries to thrive in a “mobile-always” world and in an increasingly “direct brand economy,” where user experience and consumer relationships are at the heart of modern day marketing and a significant driver of publisher transformation. Since its launch in 2010, the Mobile Center has helped accelerate the growth of the mobile ecosystem through standard setting, best practices, consumer research and public advocacy. 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