To that end, beacon marketing is poised to make the leap from a “kitschy” to a must-have proximity marketing technology. Reduce Friction in the Mobile Ad Supply Chain November 2017
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To keep your landing and web pages as mobile-friendly as possible, make sure that any photos or videos are made for mobile, and that they’re regularly updated to communicate a new message, streamlining your mobile marketing strategy.
02:14 Location-based services can provide actual time information for the smartphones, such as traffic condition and weather forecast, then the customers can make the plan.
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4. When the customer has downloaded the app, the customer receives a message on their phone when they are in the store. The message can be targeted based on their age, demographic data, etc and also specific to the campaigns.
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David Berkowitz is Senior Director of Emerging Media & Innovation for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries. More than 90...
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